Throughout the globe, entrepreneurship is considered as a key tool for driving the economic growth of any country. Moreover, entrepreneurship plays a critical role in empowering women and promoting gender equity through providing opportunities for financial independence, improved well-being, and socioeconomic status. The growth of home-based women artisans is considered to be one of the significant forces behind the economic growth of both developed and developing countries. Artisans are skilled individuals who create unique, handmade products, often deeply rooted in local cultures and traditions.

Artisans, particularly those in rural or marginalized communities, often struggle to sell their products beyond their local areas. Artisans usually do not receive a fair share of the profits from their creations, allowing them to achieve financial independence and stability. While women artisans possess remarkable skills, they may require additional training to adapt to changing market demands, modern production techniques, and quality standards. Lack of access to such training can hinder their ability to compete effectively. Limited access to technology, such as the internet and e-commerce platforms, can make it challenging for women artisans to reach a wider customer base or streamline their operations. Inadequate infrastructure can also hinder their production and distribution capabilities. In some societies, traditional gender roles and biases can restrict women’s ability to engage in economic activities or make decisions regarding their businesses. These cultural norms can limit their access to resources and opportunities. Balancing the demands of their businesses with household responsibilities and caregiving can be particularly challenging for women artisans. Lack of affordable childcare options or support systems can limit their ability to dedicate time to business growth. Women artisans may lack access to supportive networks and mentorship opportunities that can provide guidance, advice, and emotional support crucial for business growth. In competitive markets, women artisans may struggle to differentiate their products and find their niche. Intense competition can lead to pricing pressures and reduced profit margins. Lack of information about market trends, consumer preferences, and competitive products can limit women artisans’ ability to innovate and adapt their offerings. Managing the supply chain, sourcing raw materials, and ensuring consistent quality can be challenging for women artisans, especially if they lack access to reliable suppliers or face disruptions due to factors like climate change or political instability.

To overcome these challenges and support the growth and scalability of women artisans, Cyntax Health Projects PVT LTD has launched Fempower Mart for making women artisans dreams a reality. Our team with a vision to empower the talented women artisans of Pakistan visited various rural and semi urban areas known for their rich cultural heritage and the exceptional skills of its women artisans. The team provided training on product development and readiness, market search, vendor selection and financial literacy to women artisans. Through this mart, we have provided them to showcase their handmade exquisite products to a global audience and earn their livelihoods. All the earnings are directly transferred to them without deducting any commission by our platform.

Our journey to empower women artisans will ignite a national movement of women supporting women. Together, we will prove that when women come together with determination, passion, and a vision for change, they can craft a future filled with hope, equality, and boundless opportunities. True empowerment knows no bounds.